Portland, ME – June 15, 2009 — Peak Organic Brewing, producers of gourmet, certified organic ales, is collaborating with local farmers and non-profits to create a complex, yet refreshing Pomegranate Wheat Ale.
“Our Pomegranate Wheat Ale is a celebration of tasty, local ingredients” said Jon Cadoux from Peak, a passionate craft beer brewer. “As foodies, we’ve always appreciated artisanal, locally sourced products so we partnered with a local organic wheat farmer. It’s a win-win because the wheat is superb in quality and supports the local economy”, said Geoff Masland from Peak. “We feel like this is more than just a delicious craft beer, but also a positive experience from start to finish, farm to glass” said Masland.
The Pomegranate Wheat Ale is brewed with organic coriander and a touch of organic pomegranate and organic açaí juice from Sambazon (www.sambazon.com) . “We are excited to work with our friends at Sambazon, who source incredible açaí and use their business model as a vehicle to promote sustainable management of the Amazon Rainforest”, said Cadoux. “Their initiative, “The Sustainable Amazon Partnership” (www.sustainableamazonpartnership.org), does amazing work to benefit the environment and the communities in the Amazon; we are honored to be raising awareness for it.”
“We believe that through collaboration with likeminded partners, we can continue to promote organics and advance our efforts to preserve the Amazon,” said Sambazon VP Marketing, Jeremy Black.
“The business community has a long way to go in terms of environmental stewardship, ourselves included. But we enjoy partnering with organizations that are focused on taking the right steps”, commented Cadoux.
The Pomegranate Wheat Ale has a soft, round mouthfeel from the local, un-malted wheat. The spice from the coriander and the subtle sweetness from the Pomegranate and Acai are a perfect complement, making this beer refreshing, yet complex.
Peak Organic: A Toast to Life’s Peak Experiences
Peak Organic is a small brewing company dedicated to making delicious organic beer using the world’s best ingredients. Brewed in Portland, Maine, look for Peak in fine restaurants, leading supermarkets, gourmet shops, natural foods stores and fine pubs. For further information, visit www.peakbrewing.com