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Peak Organic Brewery

The Juice is Worth the Squeeze

Peak releases a wicked dry-hopped pale ale

PORTLAND, MAINE  (September 9th, 2016)  –  The experimentation with “wicked dry-hopping” is in full effect at Peak this Fall. After last Summer’s release of Super Fresh – a wicked dry-hopped pilsner, Peak is set to release The Juice – a wicked dry-hopped pale ale. Super Fresh drew nationwide fanfare with its huge tropical hop character, set over a clean pilsner body. The Juice builds on this concept, with bright, fruity hop notes set over a clean Pale Ale base.  The Juice features the newest hop to Peak’s repertoire, the berry-like Azacca hop.   

At 5.8%, The Juice is a lighter bodied pale ale with an extremely crisp finish. By adding tons of Amarillo, Citra, Simcoe and Azacca to the whirlpool and dry-hop, the aroma and flavor explodes with huge tangerine and berry notes.

“We landed on something really awesome with Super Fresh last year,” explained Peak Founder/Brewer Jon Cadoux. “The response we got from that release was fantastic. People kept telling us how much the aroma just blew them away and how the hop profile really shined through the light pilsner body. We figured we could build on that a bit, and The Juice is what we came up with – a light, aromatic pale ale with some amazing flavor and a super clean body.”  

The Juice will be available starting August 8th nationwide, and will be brewed year-round by Peak. It will be available in both draft and four-pack 16oz cans. Reach out to Peak on Facebook (www.facebook.com/peakbrewing) or check out our “Beer Finder” app on our website (Peak Organic Brewery: Our Brews) to find The Juice near you.

 

About Peak Organic Brewing:

Peak is a craft brewing company, dedicated to making delicious beer using local and organic ingredients. We believe that pure ingredients simply taste better. Our mission is to revolutionize the barley, wheat and hop supply chains – stimulating a large increase in sustainable and local growing.  Our organic farmers grow the best ingredients in the world.  It’s our job to showcase their work through delicious beer.

Today, Peak produces 29 varieties, including IPA, Fresh Cut, Summer Session, Simcoe Spring, High Note, Hop Harvest Oktoberfest, Winter Session, Hop Noir, Hop Blanc, Pale Ale, The Local Series (NY, MA, NY and ME), Oak Aged Mocha Stout, Nut Brown, Amber, The Maple Collaboration, Espresso Amber, King Crimson Imperial Red, Pomegranate Wheat, Weiss Principal Imperial Hefeweizen, Nitro Stout, White Nitro, Super Fresh, Ginger Saison, Citrus Saison, and Holiday Saison, Evergreen IPA, Crush IPA, Happy Hour, and The Juice.

Press Contact:

Brendan Gangl / 717-823-2806 / bgangl@peakbrewing.com

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