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Jon Cadoux
Founder & President, Peak Organic Brewing Company

Jon Cadoux has been an avid brewer since 1998. Over the course of his years brewing, Jon became interested in organic products, realizing that they were increasingly more delicious than their conventional counterparts. Jon began using organic barley and hops for his brews and was delighted to see the taste of his beer enhanced dramatically. At that point, Jon decided he would attempt to mesh his passion for the environment with his love for making delicious beer.

Jon took his dream of starting his own organic brewery to Harvard Business School, where he earned an MBA and established the launching point for Peak Organic Brewing Company.

Today, Jon makes Peak Organic available in three delicious flavors, Nut Brown, Pale and Amber Ale. A member of the Organic Trade Association and the Brewers Association, Jon is an enthusiastic speaker and media source who travels the country taking the organic beer message to consumer, industry and academic audiences. When not making or selling beer, Jon makes sure to enjoy the outdoors, finding time to jog, surf, ski and hike with family and friends.

also see: photograph of Jon for use in press and related materials

What is Organic?

The National Organic Standards Board defines "organic agriculture" as an ecological production management system that promotes and enhances biodiversity, biological cycles and soil biological activity. It is based on minimal use of off-farm inputs and on management practices that restore, maintain and enhance ecological harmony.

"Organic" is a labeling term that denotes products produced under the authority of the Organic Foods Production Act. The principal guidelines for organic production are to use materials and practices that enhance the ecological balance of natural systems and that integrate the parts of the farming system into an ecological whole.

Organic agriculture practices cannot ensure that products are completely free of residues; however, methods are used to minimize pollution from air, soil and water. Organic food handlers, processors and retailers adhere to standards that maintain the integrity of organic agricultural products. The primary goal of organic agriculture is to optimize the health and productivity of interdependent communities of soil life, plants, animals and people.

What is the Growth of Organic?

The US organic industry grew 17 percent overall to reach $14.6 billion in consumer sales in 2005. Organic foods, the largest segment of the organic industry, grew 16.2 percent in 2005 and accounted for $13.8 billion in consumer sales. This represents 2.5 percent of total US food sales. Annual growth rates have been approximately 20 percent per year since 1990. (OTA 2006 Manufacturer Survey)

What is Organic Beer?

Organic beer is made the same way as conventional beer, except 95 percent of its ingredients are grown without the use of chemicals and pesticides. The cost of organic beer is about the same as other specialty or imported beers, approximately $7.99 to $8.49 per six pack.

"Peak Organic beer is made without toxic and persistent pesticides and chemical fertilizers. These substances can cause soil degradation and chemical runoff that contaminate water sources and the ecosystems they support," said Jon Cadoux, Peak Organic President/CEO.

"Healthier soil grows tastier barley and hops. By supporting organic agriculture, we can make the most delicious beer possible and feel good about the positive environmental contribution we are making."

How is the Organic Beer Category Doing?

Organic beer sales are rising quickly. North American sales were $9 million in 2003 and $19 million in 2005, according to the Organic Trade Association. In 2005, organic beer sales jumped 40 percent, tying with organic coffee as the fastest-growing organic beverage. By comparison, overall US beer sales fell slightly that year.

Photos

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Logo
	JPEG (24 KB) EPS (20.0 MB zipped) This logo is the standard Peak Organic Brewing Company logo.
	JPEG (28 KB) EPS (20.0 MB zipped) This logo is an alternate version of the Peak Organic Brewing Company logo, and should be used for stand-alone application where there is no other visual representation of the Peak Organic Brewing Company brand. Examples include press, sponsorship materials, etc.
Pale Ale
	bottle JPEG (112 KB) EPS (2.5 MB zipped)
	6 pack JPEG (204 KB) EPS (4.3 MB zipped)
	6 pack & bottle JPEG (356 KB) EPS (8.1 MB zipped)
	12 pack JPEG (152 KB) EPS (2.4 MB zipped)
Nut Brown Ale
	6 pack JPEG (204 KB) EPS (4.5 MB zipped)
Amber Ale
	bottle JPEG (112 KB) EPS (2.4 MB zipped)
	6 pack JPEG (204 KB) EPS (4.3 MB zipped)
	6 pack & bottle JPEG (364 KB) EPS (8.0 MB zipped)
Maple Oat Ale
	bottle JPEG (116 KB) EPS (2.1 MB zipped)
Variety Pack
	12 pack JPEG (580 KB) EPS (15.7 MB zipped)
Sell Sheets
	Full line sell sheet (Pale Ale, Nut Brown Ale, Amber Ale) PDF (2.3 MB) Add additional product item numbers and pricing to this document by tabbing through fields already placed next to each SKU.
	Maple Oat Ale sell sheet PDF (1.9 MB) Add additional product item numbers and pricing to this document by tabbing through fields already placed next to each SKU.
People
	Jon Cadoux, Founder & President JPEG (120 KB) EPS (2.2 MB zipped)